Fringe Lines GTM & GenAI

The Build Is Free. The Moat Moved.

Anyone can ship now. Almost no one can sell, retain, or maintain customer trust. Closing the build to sell gap is becoming the new paradigm.

15 hrs ago • Quinn Devery

The great SaaS unbundling and why every CFO will have a larger, not smaller, tech budget

Why Your Tech Budget is growing as Software gets cheaper

Jul 1 • Quinn Devery

June 2026

The GTM Engineer and the AI Sales Paradox

Why the companies automating everything are hiring the most salespeople, and where one-to-one personalization actually separates B2B winners.

Jun 19 • Quinn Devery

The Harness Is the Moat: AI's emerging moat

If Frontier models are commoditizing, see why the buying decision moved to the runtime, the harness, and routing, and who captures the value.

Jun 17 • Quinn Devery

What happens to you when the AI Bill Comes Due

The week tokenmaxxing peaked, $100M CRO packages went parabolic, and the hyperscaler that quietly figured out the economics pulled ahead

Jun 5 • Quinn Devery

April 2026

LLM Token Anxiety Goes Mainstream. Get yo pills.

Fringe Lines, Week of April 17, 2026: Anthropic took Figma’s seat and then its market, Uber torched its entire AI budget by April, and your…

Apr 22 • Quinn Devery

OpenAI's Enterprise Bind, Anthropic's $30B Moment, and the SaaSpocalypse Numbers You Want to See

Is the Jan, 2023 Microsoft-OpenAI agreement holding back Enterprise adoption for OpenAI?

Apr 15 • Quinn Devery

February 2026

The SaaS GTM Execution Moment: When Building is Easy, What Actually Matters?

A weekly dispatch for GTM professionals navigating the AI wave

Feb 11 • Quinn Devery

June 2025

Fringe Lines

This is Fringe Lines Substack.

Jun 3, 2025 • Quinn Devery